Jaini to Record English/Hindi Album

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Indian Idol and Saregamapa starlet from India, Jaini to record first ever English/Hindi fusion album through Desitainment.

For Immediate Release

Contact: Saurin Shah (saurin@desitainment.com)

Jaini to record album through Desitainment
September 01, 2006

(San Francisco, CA) – South-Asian niche- marketing and entertainment company Desitainment announces plan to record breakthrough fusion pop album with with the Jaini, the young, female singing sensation from India. After Jaini's initial discussions with Desitainment to tour the US and Europe, Jaini has since then made headlines by being named a semi-finalist on Sony's widely watched Indian Idol series (a UK Idol/American Idol spinoff). She also made an encore appearance on Zee TV's popular SaReGaMaPa entertainment show. With her unique style and deep classical vocal training, Jaini will record her first-ever pop Hindi/English album.

“Jaini has incredible vocal talents and a natural ability to combine Western and Eastern sounds.,” offers Saurin Shah, President of Desitainment, "The style she brings is yet unseen in either India or the United States. It will be a treat for fans of Bollywood or American pop."

Shah says, “Jaini has studied under master gurus in India and performed in some of India's top entertainment venues. Her new album will be a key step in her career growth as an artist and establishing her presence in North America and Europe.”

Shah, who founded one of the Internet's first legal pay-to-download music sites, Trax In Space, said "Jaini’s rising-star status in India makes her a perfect fit for Desitainment.” Desitainment has taken the approach of importing star talent from India, developing them for the hungry South Asian populations in North America, and, eventually, re-introducing them back to South Asia – a reversal in off shoring. Shah also said that "Jaini.com has seen a significant uptick in traffic since its launch in 2004. The fan-mail and traffic make it clear that Jaini is star with staying-power."

Details of the new album will be released later in the year as they become available. Shah promises that the album will be a "treat" for all of Jaini's fans.

Music fans who want a peak at Jaini can download clips of some her vocals at www.jaini.com.